Why is Professional Real Estate Photography important?
A lot of factors go into looking for a new home; What size is it? Is it in my budget? How are the school districts? Is it a good neighborhood? These are just a few of the factors that go into one of the biggest decisions in someone’s life. So why is Professional Real Estate Photography important?
We all know in today’s market homes are found via the internet. You start with your local MLS then you have a world of apps and websites competing for traffic to their site. Within those sites, you have hundreds of realtors competing for listing and selling opportunities. Professional Real Estate Photography allows you to stand above the crowd. It puts you into a different category than everyone else using their smartphone to showcase a property. It makes a statement that you value your customers, take pride in your business and you don’t come across like you are selling homes on Craigs List.
I have an expensive camera why should I hire a Professional Real Estate Photographer?
Saying that an expensive camera will give you better photos is like saying an expensive guitar can make you play like Stevie Ray Vaughan. Sure there are a lot of fantastic features on some of today top cameras and lens, but having the most expensive tool does not make you a master carpenter. Some of the best real estate photographers in the country use a $400 camera and produce award winning images. A professional photographer is a master at their craft. They know how to set the composition, they know how to master the lighting of a room, they know how to bring out the true color of a room, they know what it takes to spark an emotion from a viewer that will lead to a call to action.
Successful Real Estate agents know that people buy with their eyes.
In today’s fast-paced online social driven world you have less than 2 seconds to capture someone attention before they are gone for good. That is a thin window of opportunity when it comes to a deal worth thousands of dollars. A 2010 study done by Redfin showed that homes listed between $200k and $800K sold for an average of $3,400 to $18,819 more and sold up to three weeks faster than their counterparts with amateur photos. They showed that taking photos yourself actually cost you more than hiring a Professional Real Estate Photographer.
“Wage War Online” “If your home doesn’t look good online they’re not even going to bother coming to see it” –Barbara Corcoran
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A Personal Success Story.
A realtor I work with around the League City area asked if I would retake photos on one of her listings. It had been on the market for months and the showings had slowed down to almost zero. This was not a million dollar home like some would assume deserved professional photography. To that homeowner the sale of the home meant everything. I gladly accepted and got to work showcasing her home as if it were a high-end listing.
We got to work with photography and building a Matterport 3D Virtual Tour. A week later I received a call from the realtor asking my availability for a different listing when she said, “Oh by the way the home you did last week already has a contract on it, as soon as we replaced the photos it immediately started to show and now the owner has a buyer!”
In most cases, a realtor hires a photographer to photograph with a limited license agreement. That means the hiring realtor can use the photos on MLS and their business social media accounts, the license agreement is good until the home is sold and the photographer retains the full rights to the photo. In special cases, a photo may want to be purchased with unlimited rights to be used for other long-term forms of marketing such as Websites, Magazines, Commercial ads, and other marketing unrelated to the original property. Listed below is Inside The Address pricing for all the different options. (Pricing is subject to change and discounts can be applied when bundled with other services.)
Professional Commercial Photography will set you apart in the busy online world.
Inside The Address offers Professional Real Estate Photography to the following cities and surrounding areas:
League City, Dickinson, Texas City, Galveston, Seabrook, Kemah, Webster, Clear Lake, Friendswood, Alvin, Santa Fe, Pearland, and Houston.